Why Georgia Is Becoming a Hotspot for Airbnb Investments

Introduction
In the last decade, Georgia has rapidly transformed into one of the most attractive destinations for property investors worldwide. Its strategic location between Europe and Asia, investor-friendly laws, growing tourism industry, and affordable real estate prices make it a perfect environment for Airbnb investments. Cities like Tbilisi, Batumi, and Gudauri are now popular choices for international investors who want to maximize rental income through short-term rentals.

If you’re looking for a market with high rental yields, low entry prices, and rising demand, Georgia’s Airbnb sector deserves serious attention.

1. Booming Tourism Industry in Georgia

One of the key reasons why Georgia is a hotspot for Airbnb investments is the steady growth of tourism.

In recent years, millions of tourists visit Georgia annually, with numbers rising significantly post-pandemic.
Travelers are drawn to Georgia’s diverse attractions:
- The historic streets of Tbilisi
- Black Sea beaches in Batumi
- Mountain resorts like Gudauri and Bakuriani
- Wine regions in Kakheti

Unlike destinations with seasonal tourism, Georgia offers year-round opportunities. Summer brings visitors to Batumi’s seaside, while winter attracts skiers to Gudauri. Business tourism and digital nomads keep Tbilisi’s rental demand strong all year.

This consistent flow of visitors creates an excellent foundation for profitable Airbnb rentals.

2. Affordable Real Estate Compared to Europe

One of the biggest attractions of investing in Airbnb properties in Georgia is affordable real estate pricing.

In Tbilisi, you can still buy a modern apartment in the city center for $1,200–$1,800 per square meter.
In Batumi, prices range from $1,000–$1,600 per square meter, depending on proximity to the beach.
In ski resorts like Gudauri, apartments are available for $1,500–$2,000 per square meter, with excellent rental potential during winter.

Compared to Western Europe—where central apartments can cost $5,000–$10,000 per square meter—Georgia offers much lower entry costs. For the same budget, investors can often buy multiple properties in Georgia instead of just one in Europe.

This affordability makes Airbnb investments more accessible while ensuring faster returns on investment (ROI).

3. High Rental Yields and Occupancy Rates

Georgia is recognized for offering some of the highest rental yields in Europe:

Tbilisi Airbnb apartments: average rental yields of 8–12% per year.
Batumi beachfront apartments: seasonal returns of up to 15% during summer months.
Ski resort properties in Gudauri and Bakuriani: yields peak during the winter season with high nightly rates.

For example:

A well-located one-bedroom apartment in Tbilisi might cost $70,000–$90,000.
That same property can generate $7,000–$10,000 annually on Airbnb, depending on occupancy.

These yields are significantly higher than those in Paris, London, or Berlin, where rental yields are often below 5%.

4. Simple and Transparent Legal System for Foreigners

Georgia’s property laws are among the most foreign-investor-friendly in the region.

No restrictions: Foreigners can buy apartments and commercial properties freely.
Quick registration: Property can be registered in just 1–2 business days through the Public Service Hall.
Low taxes: Georgia has one of the most attractive tax systems in the world. Property tax is low, and rental income tax is a flat 5%.

This makes Georgia one of the easiest places to buy and rent property for Airbnb.

5. Top Cities for Airbnb Investments in Georgia

Tbilisi – The Capital of Opportunities

Strong demand from tourists, business travelers, and digital nomads.
Central districts like Vake, Saburtalo, and Old Tbilisi are Airbnb hotspots.
Average nightly Airbnb rate: $40–$80 depending on location and season.

Batumi – The Black Sea Jewel

A top summer destination for tourists from Europe, Turkey, and the Middle East.
Beachfront apartments in high-rise towers are in high demand.
Seasonal Airbnb rates can double in summer.

Gudauri & Bakuriani – Ski Resorts

Attract thousands of winter tourists for skiing.
Properties rented on Airbnb generate high seasonal income.
Average nightly rate: $60–$150 during ski season.

Kutaisi – Emerging Destination

Home to an international airport with many low-cost flights.
Increasing demand from budget travelers and backpackers.
Affordable entry prices for investors seeking growth potential.

6. Airbnb Demand from Digital Nomads

Georgia has also become a hub for digital nomads thanks to its:

Visa-free entry for many countries
The Remotely from Georgia program
Affordable cost of living

Digital nomads prefer short-term rentals in Tbilisi and Batumi, making them perfect Airbnb clients. Properties with modern design, high-speed internet, and central location achieve excellent occupancy rates.

7. Growth of Airbnb vs. Traditional Rentals

Traditional long-term rentals in Georgia usually generate 4–6% returns annually. In contrast, Airbnb properties can achieve 8–12% or more, especially in tourist hotspots.

Shorter stay = higher nightly rate
Tourist season = peak income
Flexibility: Owners can still use their property for personal stays when not rented.

This flexibility makes Airbnb a superior investment strategy for many property buyers.

8. Risks and Things to Consider

While Airbnb investments in Georgia are highly profitable, investors should be aware of:

Seasonality in Batumi and ski resorts (high in summer/winter, lower in off-seasons).
Management needs: Airbnb properties require more active management than long-term rentals. Many owners hire property management companies.
Legal compliance: Ensure tax payments and property registration are up to date.

With the right planning, these risks can be minimized.

Conclusion

Georgia’s combination of affordable property prices, booming tourism, high Airbnb rental yields, and simple ownership laws make it one of the best countries for Airbnb investments in 2025. Whether you prefer the historic charm of Tbilisi, the seaside lifestyle of Batumi, or the ski slopes of Gudauri, Georgia offers diverse opportunities for investors.

For global property buyers seeking a fast-growing market with high returns, Georgia is quickly proving itself as a true Airbnb investment hotspot.